As part of a phased roll out of new website for Connecticut land preservation nonprofit, Social Ink worked alongside Northwest Connecticut Land Conservancy staff to redesign and overhaul their website.

At a Glance

  • Custom new homepage with extended visual styles for entire website;
  • admin friendly CMS options for all homepage components;
  • key stats with custom illustrated background;
  • featured news and properties;
  • topline call to action elements based on UX needs;

About the Work

As part of a phased roll out of new website for Connecticut land preservation nonprofit, Social Ink transitioned the formerly named Weantinogue Trust to its new brand.

A bit of history: through an initial phase of technical work with Weantinogue, we secured their hosting platform and existing CMS software. Following up on this triage support, we next turned to the site design. With a new color palette and typographic scheme offering a visual identity refresh, a brand new homepage design with custom graphic applications kicks off the new look and feel.

By extending this visual framework to the remainder of the site, a foundation is in place for future design work, in addition to a functional re-write for interior content templates.

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