Social Ink teamed up with the campaign communications team to rapidly build and launch a dynamic campaign website for the NYC public advocate special election.

At a Glance

  • Integrated Donation and Email Sign Up Forms
  • Popup video for first-time site visitors
  • Automated Events and News Feeds
  • Interactive Issues Explorer and Endorsements Presentation
  • Flexible templates for modular page construction
  • Spanish language mirror site with related cross language Pages

About the Work

As New York City kicks off a special election for the recently vacated Public Advocate position, former speaker of the NYC City Council Melissa Mark-Viverito announced her candidacy with a dynamic new website.

Social Ink worked alongside the campaign communications team to rapidly mockup and build the website, which includes integrated outbound donations and email signup, a custom video greeting for first-time visitors, automated events and news feeds, and custom interfaces for Mark-Viverito’s key issues and endorsements. The site also features Spanish language integration, offering a ‘mirrored’ experience for users selecting the Spanish language toggle.

We are proud to continue our work partnering with strategy and communications firms, serving the public-sector with a focus on civil society and other civic action.

Melissa Mark-Viverito for Public Advocate: Action driven homepage

Action driven homepage

Melissa Mark-Viverito for Public Advocate: Meet Melissa - A Timeline of Mark-Viverito's life and accomplishments

Meet Melissa - A Timeline of Mark-Viverito's life and accomplishments

Melissa Mark-Viverito for Public Advocate: Breaking down the issues

Breaking down the issues

Melissa Mark-Viverito for Public Advocate: Automated News Feed

Automated News Feed

Melissa Mark-Viverito for Public Advocate: Endorsements Grid - Expandable Template

Endorsements Grid - Expandable Template

Melissa Mark-Viverito for Public Advocate: Lightbox Popup of Endorsements

Lightbox Popup of Endorsements

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