Visual refresh, brand conversion, and multiple site recombination for the CUNY John Jay Institute of Justice and Opportunity

At a Glance

  • Visual identity and rebranding adapted for the web
  • Multiple site combination and CMS database merge
  • Reconsidered sections for Resources and Publications
  • Reconsidered landing page for more dynamic access to stories, podcasts, news, and information

About the Work

As longstanding web partners with the Institute of Justice and Opportunity (formerly the Prisoner Re-entry Institute), we worked alongside leadership and project communications managers to rethink the web presence for the institute. By combining multiple disparate websites under one umbrella, we were able to merge CMS databases and present a unified front for the organization’s work.

Following new brand guidelines, we layered a new visual identity, updating colors, typography, and logo, along with a completely re-imagined homepage and new hubs for research and publications, and new accessibility features.

We are thrilled to further our mission designing and building websites alongside educational institutions and initiatives working for social justice.

Institute for Justice and Opportunity (CUNY John Jay): John Jay Institute for Justice and Opportunity: Home

John Jay Institute for Justice and Opportunity: Home

Institute for Justice and Opportunity (CUNY John Jay): John Jay Institute for Justice and Opportunity: Home Featured Stories

John Jay Institute for Justice and Opportunity: Home Featured Stories

Institute for Justice and Opportunity (CUNY John Jay): John Jay Institute for Justice and Opportunity: Publications and Research

John Jay Institute for Justice and Opportunity: Publications and Research

Institute for Justice and Opportunity (CUNY John Jay): John Jay Institute for Justice and Opportunity: Prison to College Pipeline

John Jay Institute for Justice and Opportunity: Prison to College Pipeline

Institute for Justice and Opportunity (CUNY John Jay): John Jay Institute for Justice and Opportunity: Podcast and Storycorps

John Jay Institute for Justice and Opportunity: Podcast and Storycorps

Institute for Justice and Opportunity (CUNY John Jay): John Jay Institute for Justice and Opportunity: Pinkerton Fellows

John Jay Institute for Justice and Opportunity: Pinkerton Fellows

Browse More Work

CUNY PRI: NYC Justice Corps

Websites for Nonprofits: NYC Justice Corps from the Prisoner Reentry Institute at CUNY John Jay

Vera Institute of Justice | Safe Alternatives to Segregation Resource Center

SASRC partners with corrections systems to reduce their reliance on segregated housing

TakeRoot Justice

A brand new website for the newly independent TakeRoot Justice