HPAE – Health Professionals and Allied Employees

Site overhaul for Health Professionals and Allied Employees, New Jersey's largest union of Registered Nurses and health care professionals

Project Brief

Health Professionals and Allied Employees (HPAE) is the largest union of Registered Nurses and health care professionals in New Jersey. With more than 12,000 members, they are also the fastest growing health care union in the state. Nurses, social workers, therapists, technicians, medical researchers, and other healthcare professionals join HPAE to advance and improve patient care and professional practices and working conditions in their health care facilities. Whether it is advocating for safe staffing at the bedside, for patient and worker safety, for adequate funding for medical research and health care access, HPAE members play a strong role in setting standards for health care throughout New Jersey and the nation.

In the summer of 2016 we launched the new flagship site for Health Professionals and Allied Employees. Planning strategically with the union’s leadership, Social Ink built a custom CMS powered by WordPress, created to manage events, downloadable publications and union forms, campaigns, and much more. Designed and developed to grow as the union grows, this site reflects HPAE’s transition from a regional advocate to a national presence.

Key features of the site include a custom locals locator for union members and a hub for each individual local. The site is responsive across several phones, tablets, screens, other displays.

Our collaboration with HPAE expands our great portfolio in the political arena. We’re delighted to continue creating websites for unions and advocacy organizations!

Social Ink has been in NYC since 2007!