Brand creation and strategy, graphic design and visual identity, and peripheral events planning and video production for the Harlem Commonwealth Council
- Brand Creation & Strategy
- Parallel Production of Promotional Video and Launch Event
- Visual Identity, peripheral graphic design, and web design
The MWBE Accelerator is a streamlined process to help minority and women owned businesses win more contracts, grow their business, and to have a support system that helps them to the next level.
This fall, Social Ink teamed up with the Harlem Commonwealth Council with extensive branding strategy and a visual identity design for its MWBE Accelerator, including a new web platform that supports minority and women owned enterprises. Using the web portion of the Accelerator, these businesses register, search published bids for contracts, and utilize real life resources, which include virtual backend support and one-on-one guidance for larger contract submissions.
We worked with Harlem Commonwealth Council administrators to develop branding that reflected its new, unique approach to MWBE procurement for buyers and sellers. Social Ink created a fresh visual identity that makes an impression with contractors and the MWBEs bidding for their projects. Other key services of the project include videography, pre-production works, and video editing.
We are excited to be part of a project that helps so many MWBEs in New York. Our contribution to the MWBE Accelerator is a proud example of Social Ink’s work on websites for civic organizations and small businesses.