“Working Families is a growing progressive political organization that fights for an economy that works for all Americans, and a democracy in which every voice matters.”
Social Ink worked with Working Families to completely overhaul their website, shifting their presence from a small, grassroots startup political organization to a powerful party with an national scope. As Working Families extends their presence, starting coalitions and outreach in an increasing number of States, the site is built to grow accordingly. The site patches together local and national advocacy and action, with content broken down by state, issue, and elections, in addition to dedicated actions.
When we coded and designed their new site, we had to organize meetings with various chapters of WF staff in different regions and states to see how we could connect national and local news, as well as distinguish between the political arm of the party and 501(c)3 that handled nonprofit advocacy. We had to build a systematic way for over 30 users to enter data that was both moderated but could be pushed to the site easily.
Project specific design and functionality includes powerful State Hubs and related content for multiple feeds and filtering, Action modules integrated with the Salsa CRM, dynamic filtering along States, Issues, News, and Elections, and multi-faceted Twitter integration, pulling state-centric twitter feeds. The site is responsive across phones, tablets, and displays of all shapes and sizes.
We are thrilled to continue our work in the progressive arena, building websites for political organizations and advocacy groups.