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Laura Rosenthal Audition Lab

From our Portfolio
Actors in seminar at Laura Rosenthal Audition Lab

Laura Rosenthal Audition Lab’s mission is to demystify the process and teach you how to take control of your audition. To help you improve we stick to clear, straightforward information about what a casting director wants.

Social Ink is happy to have created a home on the web for Laura Rosenthal Audition Lab! We built their site from the ground up, providing a distinct color palette and typography guidelines that complemented the Lab’s existing logo and visual identity.

Features of the site include a blog, quick tips placed throughout the site, and a sophisticated sign-up system for the audition classes the lab offers. The site is mobile-responsive and can be viewed across several displays, phones, and tablets.

With the Laura Rosenthal Audition Lab, Social Ink continues our extensive work on websites for artists and creatives.

The Center for Ballet and the Arts at New York University is an international institute for scholars and artists of ballet and its related arts and sciences.

Social Ink proudly worked alongside dedicated inhouse staff members at NYU’s new Center for Ballet and the Arts (CBA) to bring a robust CMS (content management system) together with clean, accessible design reflecting the modernist, academic approach of the Center.

We helped CBA build on NYU’s strong network architecture to integrate a mailing list, events, content carousel and easily updatable archives for staff, fellows, and programs.

Donald Katz

From our Portfolio
Donald Katz: Homepage - Websites for Creatives by Social Ink

Donald Katz is a journalist, author, and founder of Audible.com. His 1992 book, Home Fires, has been reissued this year.

We worked alongside Donald’s staff and media team to create a personal brand, identity and website. The site provides a writerly presence on the web, and a place to showcase the many facets of his work: as author & journalist, Audible.com founder, and promoter of the city of Newark, New Jersey, where Audible’s headquarters were moved in 2007.

Specialty work on the project included a two-pronged navigation system, embedded social media and video, and a flexible production environment responsive to the timelines involved with a major book release.

As part of our work designing and developing websites for creatives, including writers and new media professionals, it’s been great working with Donald and team. We encourage you to visit Don’s new site and explore his rich body of work. From essays and articles, to Home Fires and other books, to work with Audible — in Newark, and beyond!

Freshkills Park Alliance

From our Portfolio

Continuing our work building websites for civic groups and public-sector organizations such as the New York City Parks, we worked closely with the Freshkills Park Alliance to design, develop and implement and foundational website for public outreach, information, and resources.

The website gives Freshkills Park an extended reach as this massive urban landscape redevelopment project proceeds in the former Freshkills Landfill in Staten Island.

Project challenges included on-site, recurring donations, events integration with Eventbrite, visual identity alignment, and considerable information architecture consulting to make sense of the breadth of resources and information that the Alliance offers. The site is fully mobile responsive, adapting to touch devices and lower resolution screens without loading a separate site.

The Freshkills Park Alliance, along with the New York City Parks Department, is powering an amazing, and vital public works project; we can’t wait to see the plan unfold in the coming years.

Highbridge Voices

From our Portfolio
Highbridge Voices - Homepage

Highbridge Voices is an arts-centric nonprofit in the Highbridge area of the Bronx, NY, focusing on youth development through music education and performance.

Continuing our work building websites for nonprofits, we worked alongside the Highbridge team to completely overhaul their old, static website, bringing them into the ‘modern’ age of the web. By re-organizing their content, focusing on audience, access, and prioritization, we re-shaped their presence and outreach, providing a CMS-powered site that will grow with the organization–and can be managed day-to-day by organizational staff.

Specific project challenges included a vast multimedia collection, including audio players, video, and slideshow galleries, and integrated, self-hosted donations for fundraising, including recurring donations. We extend Highbridge outreach by integrating the site with the Mailchimp CRM and E-Newsletter platform, setting up seamless collection forms to keep their audience engaged beyond the site itself.

We’re thrilled to work with this vital youth-oriented nonprofit and community organization, and count them as a shining example of the kind of clients we had in mind when we founded Social Ink.

Dilettante Army

From our Portfolio
Dilettante Army - Websites for online magazines

Dilettante Army is a new online magazine for arts, criticism, and snark-prone essays and other writing.

Social Ink worked directly with DA founders to implement and collaborate on a visual identity, and design a contemporary interface for web publishing.

Advanced features of the project include “infinite” scrolling, embedded media, and an advanced search algorithm and interface for image-based results based on relevance.

We’re proud to usher the Dilettante Army team into the world of web publishing as we continue our work with online magazines!

Social Ink has been in NYC since 2007!