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"Freshkills." Was there ever a better name for a landfill? An infamous location in New York City lore, the former "dump" is now being transformed into a sparkling 2200 acre urban park, with an ambitious plan for mixed use applications across the spectrum of public participation. It's been our great honor here at Social Ink to have spent the last year working closely with the Freshkills Park Alliance (the non-profit which partners with the City of New York to redevelop the site) to re-plan, organize, and rebuild the FKPA website, from design through to development. Carrying forward our founding mission to serve nonprofits, public and civic-minded organizations, we can't wait to see the Park unfold as the plan comes to life. Check out the Freshkills Park Alliance website to learn more and get involved. For more about our work on the project, head on over to our portfolio entry.

Freshkills Park Alliance

From our Portfolio

Continuing our work building websites for civic groups and public-sector organizations such as the New York City Parks, we worked closely with the Freshkills Park Alliance to design, develop and implement and foundational website for public outreach, information, and resources.

The website gives Freshkills Park an extended reach as this massive urban landscape redevelopment project proceeds in the former Freshkills Landfill in Staten Island.

Project challenges included on-site, recurring donations, events integration with Eventbrite, visual identity alignment, and considerable information architecture consulting to make sense of the breadth of resources and information that the Alliance offers. The site is fully mobile responsive, adapting to touch devices and lower resolution screens without loading a separate site.

The Freshkills Park Alliance, along with the New York City Parks Department, is powering an amazing, and vital public works project; we can’t wait to see the plan unfold in the coming years.

Social Ink has been in NYC since 2007!