Before and After: City Harvest
Client “Pain Points” or Issues:
- Overwhelming choices
- Confusing navigation options
- No clear call to action
- Limited user interactivity
- Improperly configured CMS limiting updates
Design and Development Responses and Solutions:
- New content model and organization of navigation items
- Focusing on a single, clear call to action
- Focusing on individual stories and events to feature rather than broad concepts
- Food Calculator Interactive for user engagement and immediate demonstration of organizational capacity
- Reconfigured CMS with new Content Types, more accurate metadata fields, and a modular, block-based design system.
Before:
After: