Pleased to meet you.

Executive Summary

We started Social Ink ten years ago as a way to bridge our existing connections between social justice, education, and the arts. From coffeeshop-cubicles to our current DUMBO offices, we’ve maintained this commitment to our founding mission.

We pride ourselves in being a nimble, local design and development shop. Our founders lead a small team of junior designer/developers, along with our indispensable Projects Director, Krista. We maintain this profile for a reason: to work with a select group of clients and ensure a direct line of communication with our principals.

Our clients reflect our commitment to diverse communities, from arts-centric nonprofits to educational and cultural institutions. Our work spans the progressive spectrum, from justice system reform to safe streets and civic issues, LGBTQ activism, women and the environment, advocacy and organizing.

Our Team

Yoni Reinberg Bio

Yoni Reinberg

With years of web development and research experience in the nonprofit and small-business arena, Yoni has worked with many local and global organizations integrating technology and social life. Holding a doctorate in interdisciplinary anthropology, technology and intellectual property, his interest in the intersection of new media, globalization, and social integration guides his commitment to Social Ink.

Our Team

Matthew Pinto Bio

Matthew Pinto

As Design Lead, Matthew specializes in User Experience (UX), User Interface Design, Visual Identity, and Front-end Development. A background in museums, universities, and progressive think-tanks informs his experience leading clients through the design process. Matthew holds a BA from the University of Virginia and an MA in Media Studies from The New School.

Our Team

Krista Christophe Bio

Krista Christophe

Krista leads Social Ink’s internal logistics and project management. Her leadership experience with small businesses, nonprofits, and national associations guides her relationships with Social Ink’s clientele. Krista is a graduate of the University of Chicago with a BA in Public Policy Studies, with a background in web production and content management. She has been known to take the occasional late night bicycle ride around the park.

Every few years we stop to take a picture!

the social ink team

Answers to your Frequently Asked Questions!

How does the process work?

Our process is built for flexiblity. Some clients come to us with a sitemap, mockups, and a web team ready to implement a vision. Others have a kernel of an idea and want our help with visual identity, branding, site design, coding and development, and ongoing growth and support.

No matter what the job, we strive to be inclusive and efficient, and generally follow the following steps for a full service experience:

  1. Discovery. First, we begin with conversation and research, a “getting-to-know-you” phase we call Discovery. We’ll meet with your stakeholders and investigate the user experience (UX) considerations and content organization for the new site.
  2. Design. Design is an iterative back-and-forth of in-person presentations and feedback.
  3. Coding & Development. We build the new site during our coding & development phase, with everything built on our own private servers, so as not to disrupt your current site traffic.
  4. Site Preview and Training. When the site is ready for testing and internal review, we’ll conduct a training session and begin our QA and final content management phase.
  5. Launch (and beyond)! At site launch, we enable robust analytics. As the site ages and develops its patina, we offer ongoing growth and strategy services to check in, review and help with any changes or adaptations necessary.

Whether you need a quick solution to a short-term digital need, or an extensive overhaul of your home on the web with an ongoing partnership, our process will meet your needs!

What's a typical project timeline?

During the Discovery phase of each project, we work with our clients to develop a project timeline and work schedule.

Every clients’ needs are different and we have the ability to accelerate our timeline for milestones that are critical to your organization, or extend the timeline at your organization’s request.

On average, a typical ‘full service’ design and development job usually take 3-5 months from start to finish.

How do I deal with my current content?

Social Ink offers a suite of content migration and import strategies, ranging from a single, multifaceted spreadsheet to a staggered, document-based content entry. We can help migrate between different Content Management Systems (like Drupal or WordPress) as necessary! We also offer to assist your team with content migration via a training session, often providing a cost-effective means of training leading up to launch.

We imagine you will have a fair amount of content, sometimes untethered or lacking context or metadata. Our Discovery phase—which drills down on content strategy and architecture reorganization — will also help our team and yours figure out how to best handle the transfer from old site to new.

At the development phase, we help with the technical “hand-holding” to migrate the content and remain available for any consultation in between.

How do you deal with donations?

Glad you asked! Since many of our clients are nonprofits or institutions that rely on funding from the general public, we’ve honed a toolset over the years that allows us to build secure credit card processing into your brand new site, without taking the user offsite to an unfamiliar URL.

Within this basic credit card ecosystem, the world is your oyster: we can build targeted payment forms to help with events or memberships, or a general all-purpose donation form. We can even build you a cart system to help with pretty, easy-to-use ecommerce.

Do you offer post-launch support or ongoing partnerships?

Absolutely. Every full client website comes with a minimum of one month support, and many of our clients choose to keep us on retainer to help with other support needs as new sites evolve in the real “web world”.

We have three standard retainer plans, “light”, “standard” and “pro.” Each plan is tailored to common client needs, from core software updates and database backups and restore points, to direct support to manager technical and hosting issues, to design, content and digital strategy and analysis services.

Each organization is different–we look forward to talking through your ongoing needs!

Do you offer hosting?

The short answer: yes! We offer a range of hosting options, from technical assistance with setting up your own host, to direct hosting through Social Ink.

When we host your site, we contract with trusted, professional hosting vendor and serve as a local point of direct support and service. Each site we host lives in its own separate container in the cloud–no need for concern if the power goes off down in DUMBO!