AUMF Member Organization: Speakers Bureau Microsite

We are very pleased to announce the re-launch of the new website of the Association of Underrepresented Minority Fellows (The AUMF), with a completely revamped home at http://theaumf.org, and a complementary microsite for their dynamic Speakers Bureau initiative at http://sciencediversityspeakers.org. Working with the AUMF has been an amazing experience for Social Ink, growing our services for Member Organizations. The site provides a robust and private platform for member interaction, rich profiles, sorting and filtering by an assortment of criteria, not to mention a media rich public face to the main site, offering embedded pdf brochures, slideshows, news, events, profiles, and more. Social Ink also spearheaded the new visual identity, crafting a new logo, color palette, and typographic scheme, and extending the new look to both the website and peripheral print materials such as 50-page Speakers catalogue, and forthcoming postcard and other stationery. Read More about our work on the project on our portfolio entry.  Congratulations to the AUMF, serving a critical mission at the forefront of research, academics, education, and opportunity!

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Photo by Bourdaire on Wikimedia Commons

With the recent launch of FEX's No Small Change targeted giving Microsite, we've given kicking around many thoughts (and late nights!) to designing and developing effective and action-oriented microsites. But, you may ask, what is a "microsite"? Microsites are 1-3 page sites that often focus on a specific goal or campaign. They are often time-sensitive and highlight a critical initiative or upcoming decision or campaign that requires immediate action. Many times, microsites will serve as a kind of sidecar to an organization's main web platform--by offering a peripherally branded yet unique identity which generates excitement and action around your cause, event, or project. We've developed a list of Best Practices for Designing and Developing Microsites. Read the full list, after the jump!

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FEX No Small Change Microsite Home

Social Ink is pleased to once again support the efforts of FEX: The Funding Exchange, a national membership organization of regionally based social justice foundations. You can Read more about our work on the this new project on our portfolio page or click on over to the site! In our latest collaboration, we developed a microsite for the No Small Change targeted fundraising drive. This project connects grantees, donors, and activists to foster interest among these vital groups. By developing a sense of community and participation among potential donors through an interactive, playful, and bold web interface, FEX again extends its reach to everyday giving.

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