Photo by Bourdaire on Wikimedia Commons

With the recent launch of FEX's No Small Change targeted giving Microsite, we've given kicking around many thoughts (and late nights!) to designing and developing effective and action-oriented microsites. But, you may ask, what is a "microsite"? Microsites are 1-3 page sites that often focus on a specific goal or campaign. They are often time-sensitive and highlight a critical initiative or upcoming decision or campaign that requires immediate action. Many times, microsites will serve as a kind of sidecar to an organization's main web platform--by offering a peripherally branded yet unique identity which generates excitement and action around your cause, event, or project. We've developed a list of Best Practices for Designing and Developing Microsites. Read the full list, after the jump!

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FEX No Small Change Microsite Home

Social Ink is pleased to once again support the efforts of FEX: The Funding Exchange, a national membership organization of regionally based social justice foundations. You can Read more about our work on the this new project on our portfolio page or click on over to the site! In our latest collaboration, we developed a microsite for the No Small Change targeted fundraising drive. This project connects grantees, donors, and activists to foster interest among these vital groups. By developing a sense of community and participation among potential donors through an interactive, playful, and bold web interface, FEX again extends its reach to everyday giving.

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