Photo by Bourdaire on Wikimedia Commons

With the recent launch of FEX's No Small Change targeted giving Microsite, we've given kicking around many thoughts (and late nights!) to designing and developing effective and action-oriented microsites. But, you may ask, what is a "microsite"? Microsites are 1-3 page sites that often focus on a specific goal or campaign. They are often time-sensitive and highlight a critical initiative or upcoming decision or campaign that requires immediate action. Many times, microsites will serve as a kind of sidecar to an organization's main web platform--by offering a peripherally branded yet unique identity which generates excitement and action around your cause, event, or project. We've developed a list of Best Practices for Designing and Developing Microsites. Read the full list, after the jump!

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