We are very pleased to announce the re-launch of the new website of the Association of Underrepresented Minority Fellows (The AUMF), with a completely revamped home at http://theaumf.org, and a complementary microsite for their dynamic Speakers Bureau initiative at http://sciencediversityspeakers.org. Working with the AUMF has been an amazing experience for Social Ink, growing our services for Member Organizations. The site provides a robust and private platform for member interaction, rich profiles, sorting and filtering by an assortment of criteria, not to mention a media rich public face to the main site, offering embedded pdf brochures, slideshows, news, events, profiles, and more. Social Ink also spearheaded the new visual identity, crafting a new logo, color palette, and typographic scheme, and extending the new look to both the website and peripheral print materials such as 50-page Speakers catalogue, and forthcoming postcard and other stationery. Read More about our work on the project on our portfolio entry.  Congratulations to the AUMF, serving a critical mission at the forefront of research, academics, education, and opportunity!