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The Good Fork

From our Portfolio
homepage | the good fork brooklyn | websites for restaurants by social ink

The Good Fork restaurant in Red Hook, Brooklyn is one of our favorite restaurants in the city. You can imagine how thrilled we were when we were given the opportunity to implement the designs and develop their new website. If you’ve never been, find a way to go! As the new website says, it “feels like being inside a boat or the diner car of an old train. It boasts an eclectic, globe trotting menu that has one foot in comfort food and the other in fine dining.”

Our work on the website involved building a customized CMS that provides a public calling card for the restaurant, aligning its aesthetic with the ambiance of the physical space, while fitting the needs of the owners, converting the designs to a smooth, fast-loading site. Specific features of the site include a high resolution slide show, easy to update menus for dinner, brunch, dessert, and the bar, several informational pages, and easy to update press reviews and clippings.

As part of our larger mission to provide beautiful websites for small businesses, we’re particularly thrilled to be working to design websites for restaurants, making a better web for the hardworking and creative endeavors of the new Brooklyn food movement.

Columbia University’s Metro NY Registry is an online resource and repository for families with a history of breast or ovarian cancer.The site aims to help build a community around common genetic and social factors and inform and improve research.

Social Ink worked with the project’s lead to rebuild their old, static HTML website into a dynamic, easy-to-update CMS (Content Management System), along with design refinements and new slideshows and content types.

Serving alongside the Breast Cancer Family Registry we recently launched as part of the same project, we are proud to work alongside Columbia University and institutions of higher education building websites for research in the sciences and medicine.

Dilettante Army

From our Portfolio
Dilettante Army - Websites for online magazines

Dilettante Army is a new online magazine for arts, criticism, and snark-prone essays and other writing.

Social Ink worked directly with DA founders to implement and collaborate on a visual identity, and design a contemporary interface for web publishing.

Advanced features of the project include “infinite” scrolling, embedded media, and an advanced search algorithm and interface for image-based results based on relevance.

We’re proud to usher the Dilettante Army team into the world of web publishing as we continue our work with online magazines!

The American Turkish Society has been working for 65 years to enhance business, economic, political, and cultural ties between Turkey and the United States.

To celebrate their 65th anniversary and continue their cross-cultural work, we worked with the foundation to present a distinct and flashy “fundraising microsite” to raise awareness, sell tickets, and give donors and supporters a way to spread the work about their annual Gala.

As a standalone site from the foundation’s core web presence, the site uses a long-scrolling, mobile-friendly “panel” approach, encapsulating all six sections within the homepage of the site. We built a custom system for ATS staff to easily manage donors at various levels of giving, and provide embedded video, purchasing and auction buttons, and various content section layouts. Large, high resolution background images for each section give the site a sense of complexity and vibrancy.

Nolita Chemists

From our Portfolio
Nolita Chemists Homepage

Nolita Chemists is a local neighborhood drugstore with a personal touch, in the historic “Nolita” section of lower Manhattan. Located on Mott St. in ‘North Little Italy”, Nolita Chemists aims to provide old world service with modern convenience.

Our work with Nolita centered around creating the brand from scratch, anchored in a typographic scheme and contemporary but retro appearance. A new logo and web design kick off the brand. The site itself features an easy-to-update Content Management System (CMS), with featured products, slideshows, and clear information aimed at bringing people into the store.

Our project with Nolita Chemists continues our work with websites for small businesses in New York City — and beyond!

J.M. Kaplan Fund

From our Portfolio
JM Kaplan Fund Homepage

The J.M. Kaplan Fund promotes initiatives to foster city life, the environment, historic preservation, and migrations in the New York area and beyond. The J.M. Kaplan Fund was established in 1945 by businessman and philanthropist Jacob Merrill Kaplan.

Continuing our work designing and building websites for Foundations and philanthropic organizations, Social Ink worked directly with the J.M. Kaplan Fund to reinvigorate their web presence, transitioning their old, static HTML site to a dynamic, easy-to-update CMS. Thinking through foundation-specific issues regarding access, grant areas, and transparency, the rebuilt site allows the foundation to take pre-emptive steps to filter potential grant seekers while providing news and updates regarding their work and progress. Project details include grant and document archiving, custom slideshows, and custom overview sections and application forms.

Our ongoing relationship provides updates, backups, and as-needed maintenance and updates, while in-house staff have freedom over content entry and development.

The Lavelle Fund

From our Portfolio
Lavelle Fund - Homepage

The Lavelle Fund is a NY-area foundation which supports the blind and visually impaired and the institutions and organizations working to prevent vision loss.

Continuing our work building websites for foundations, we worked closely with Lavelle Fund executive and support staff to completely redesign their website and visual identity.

Moving Lavelle from a difficult-to-update, static HTML site to a fully powered CMS, they are now able to update their grants, guidelines, news, updates, and collateral documents and media, in an elegant new site that speaks to their organizational stature.

Social Ink always designs sites to be fully compatible and accessible; in this case, we devoted special attention to screenreader support and text-size adjustment.

Walgreens Gone Wrong

From our Portfolio
Walgreens gone Wrong Homepage - Social Ink

Change to Win approached Social Ink about their latest consumer watchdog advocacy campaign, to educate shoppers around Walgreens’ business practice.

Social Ink worked with CTW to have a fair use campaign site, combining video, mailing list signup and educational materials to help the nationwide campaign. The site is built with a responsive framework that intelligently and fluidly changes the layout to accomodate for a variety of resolutions and device types.

Kidney Research Institute

From our Portfolio
Kidney Research Institute Homepage - Social Ink

Continuing our work building websites for medical research and scientific projects, Social Ink worked with Washington University’s Kidney Research Institute to redesign and  rebuild their old website.

In addition to a new interface and layout including slideshows and staff and investigator profiles, we created a custom app-based interface to search, filter and offer resources around the Institute’s work, publications and research.

A special subproject saw the realization of an online, season-based vitamin D calculator, allowing outside practitioners and the public to benefit from the Institute’s work.

Ketuv Ketubah

From our Portfolio
Ketuv Products

Ketuv offers a fine arts option for couples seeking Ketubahs (documents formalizing a marriage under Jewish law). Led by dynamic co-founders Arielle and Maya, Ketuv offers unique opportunities for artists and a one-of-a-kind artwork and document for couples.

Ketuv reached out to Social Ink to analyze their site and offer a consultation regarding their user interface, particularly on the homepage and blog. After a thorough review, we suggested opening up the site with better margins and more space, making typography changes, and implementing a cascading grid of products, among other refinements.

Following up on our review, we massaged the site’s existing code to implement the changes and revitalize the site.

StudyLogic

From our Portfolio
Dynamic content slider with high contrast navigation and full bleed image provides an immersive first impression.

Social Ink worked with StudyLogic to convert their in-house design to a full fledged CMS powered website.

Employing complex, navigation-based slideshows, carousels, and different templates for research, news and other services, Social Ink’s web work has given Study Logic a new platform for business development.

The Study Logic project continues our work growing the local economy as we design and develop websites for business — both large and small.

Social Ink has been in NYC since 2007!