The AUMF is a nonprofit member organization sponsored by the United Negro College Fund and is the nation’s leading network of minority biomedical scientists.

Social Ink created an entirely new brand and visual identity for the organization and its Speaker Bureau initiative, with complementary logos, a 50-page Speakers Bureau booklet, lapel pins, brochures, postcards, and other peripherals.

The new identity was carried over to a completely revamped web platform, including a protected members-only area for Fellows and Partners to network and build resources. Features of this CMS-powered development include advanced database interaction for listing and extending user profiles, slideshows, multiple feeds and cross-listing of taxonomies and categories, exportable application forms, and a microsite for the Speakers Bureau.