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From our Portfolio

For people who want to be smart about buying and owning a home, HomeSmartNY is New York State’s largest network of professional, unbiased, nonprofit homeownership advisors.

Working with key team members of HomeSmartNY, we built a site from the ground up, focusing on an audience of homebuyers and homeowners, accessibility, and user interface (UI) and user experience (UX). A key feature of HomeSmartNY’s new platform is the interactive map, which allows site users to find resources specific to their needs through the use of an advanced search filter.

HomeSmartNY is doing great work educating homebuyers and homeowners in New York City and New York state; as part of our continued work with web design for nonprofits, Social Ink is happy to set them up with a platform that engages their users.

Better Bike Share Partnership

From our Portfolio
Better Bike Share Hero Image

The Better Bike Share Partnership is a JPB Foundation-funded collaboration between The City of Philadelphia, Bicycle Coalition of Greater Philadelphia, the National Association of City Transportation Officials (NACTO) and the PeopleForBikes Foundation to build equitable and replicable bike share systems.

Social Ink worked with the PeopleForBikes Foundation to create a new website that promoted the Better Bike Share Partnership. Sporting a new, accessible design, the site details information on grants the initiative has awarded across the country. The site is responsive across phones, tablets, and several monitors. Its custom WordPress CMS allows Better Bike Share staff to quickly post updates and news within an effective information architecture schema.

Better Bike Share’s new site represents Social Ink’s work in the nexus between foundations, civic agencies, and national associations. We’re happy to collaborate with an organization that puts people on bicycles!

As a coalition of city transportation departments, NACTO is committed to raising the state of the practice for street design and transportation by building a common vision, sharing data, peer-to-peer exchange in workshops and conferences, and regular communication among member cities.

Social Ink worked with the National Associate of City Transportation Officials to make a new web platform that represents the multifaceted policy and outreach work of the organization and serves as a resource for government, civic partners, and the general public. Through a customized WordPress CMS, NACTO can easily build information hubs aroundnew pedestrian-friendly design standards and instantly add program-specific news, events, and publications.

Key features of NACTO’s new web platform include in depth guides and publications, annual conferences, programming, and event organizing, tiered sponsorships, and cross-content references and case studies, accessible via an ajax-enabled advanced search mechanism. As always, the site’s features responsive design that adapts the site’s layout for an array of tablets, phones, and monitors.

For NACTO’s “design guides”  for the livable streets movement, we not only imported over 1,000 documents but retrofitted templates from two different sites with multiple slideshows, images and other rich media – all while preserving link structure for existing search engine and linking compatibility.

We’re proud of our partnership with the National Association of City Transportation Officials, furthering our work building websites for nonprofits, civic groups, and local New York-based organizations!

NYC Justice Corps

From our Portfolio
NYC Justice Corps Home Page

The NYC Justice Corps seeks to develop the capacity of neighborhoods to address the reintegration challenges of their young adults reentering from the criminal justice system and to instill in those young adults a sense of civic responsibility and accountability to the communities to which they return.

We were thrilled at the opportunity to work alongside the Prisoner Reentry Institute leadership to overhaul the NYCJC website, with a focus on accessibility, community-based content organization, and a dynamic, multi-media “toolbox”, a marquis feature delivering tools for program deployment in a flexible model poised for growth to future program areas.

Through local, community-based advocacy work, we are proud to further the efforts of the NYC Justice Corps, continuing our own work building websites for nonprofits and community-based organizations.

Scaffold Safety Law

From our Portfolio

The Scaffold Safety Coalition is a group of workers and advocates committed to protecting construction workers in New York state from industry-backed efforts to cripple a vital safety regulation known as the Scaffold Safety Law (codified in New York’s Labor Law Section 240).

For a time-sensitive legislation awareness campaign, we put together a full-featured advocacy site, with information sections, slideshows, testimonials, and news updates, in addition to action areas for organizing and sign up.

We are proud to work alongside the Scaffold Safety Coalition as they fight for protection of workers and labor.


Every Vote Counts Illinois

From our Portfolio

Every Vote Counts Illinois is a voter registration and participation site targeted to citizens concerned with political engagement and civil rights in Illinois.

Continuing our work building short turnaround advocacy sites for community and organizing groups, the site featured key action buttons, an information panel with slideshow capabilities, and basic information pages, along with search and contact forms, made immersive with a full bleed background image.

The site is built entirely in a user-friendly CMS, which allows for easy content upgrades by any non-technical admin. GET OUT THE VOTE!

The Center for Ballet and the Arts at New York University is an international institute for scholars and artists of ballet and its related arts and sciences.

Social Ink proudly worked alongside dedicated inhouse staff members at NYU’s new Center for Ballet and the Arts (CBA) to bring a robust CMS (content management system) together with clean, accessible design reflecting the modernist, academic approach of the Center.

We helped CBA build on NYU’s strong network architecture to integrate a mailing list, events, content carousel and easily updatable archives for staff, fellows, and programs.

Freshkills Park Alliance

From our Portfolio
Freshkills Park Alliance: Homepage

Continuing our work building websites for civic groups and public-sector organizations such as the New York City Parks, we worked closely with the Freshkills Park Alliance to design, develop and implement and foundational website for public outreach, information, and resources.

The website gives Freshkills Park an extended reach as this massive urban landscape redevelopment project proceeds in the former Freshkills Landfill in Staten Island.

Project challenges included on-site, recurring donations, events integration with Eventbrite, visual identity alignment, and considerable information architecture consulting to make sense of the breadth of resources and information that the Alliance offers. The site is fully mobile responsive, adapting to touch devices and lower resolution screens without loading a separate site.

The Freshkills Park Alliance, along with the New York City Parks Department, is powering an amazing, and vital public works project; we can’t wait to see the plan unfold in the coming years.

Breast Cancer Family Registry

From our Portfolio
Breast Cancer Family Registry Homepage - Social Ink

Columbia University’s Breast Cancer Family Registry exists to realize the full potential of collaborative research involving breast cancer families — to reduce the global impact of the disease.

In order to realize this vision, Columbia and the BCFR  partners approached Social Ink to brand, design and develop an information-based site, with an extendable codebase for future interaction and resource-building. By incorporating a customized CMS backend for easy staff control, a high resolution slideshow, partner buttons, and content templates, the site provides access for participants and researchers, highlighting grants and publications in addition to background information and contact forms.

The BCFR is funded by the National Cancer Institute, National Institutes of Health, and the United States Department of Health and Human Services.

Walgreens Gone Wrong

From our Portfolio
Walgreens gone Wrong Homepage - Social Ink

Change to Win approached Social Ink about their latest consumer watchdog advocacy campaign, to educate shoppers around Walgreens’ business practice.

Social Ink worked with CTW to have a fair use campaign site, combining video, mailing list signup and educational materials to help the nationwide campaign. The site is built with a responsive framework that intelligently and fluidly changes the layout to accomodate for a variety of resolutions and device types.

Bridges to Community

From our Portfolio
Bridges to Community Homepage - by Social Ink

Bridges to Community is a local nonprofit that organizes travel and trips, providing international aid and forging community ties in Nicaragua and the Dominican Republic.

We overhauled the BTC website, creating a contemporary, fresh site with registration for trips, events and donations, all with on-site payment and credit card processing for costs and donations.  All interactive features have automated follow-up emails from customers, and easy back-end user management. Typekit-hosted fonts and embedded videos and custom feeds round out the site.

Kidney Research Institute

From our Portfolio
Kidney Research Institute Homepage - Social Ink

Continuing our work building websites for medical research and scientific projects, Social Ink worked with Washington University’s Kidney Research Institute to redesign and  rebuild their old website.

In addition to a new interface and layout including slideshows and staff and investigator profiles, we created a custom app-based interface to search, filter and offer resources around the Institute’s work, publications and research.

A special subproject saw the realization of an online, season-based vitamin D calculator, allowing outside practitioners and the public to benefit from the Institute’s work.

Social Ink has been in NYC since 2007!