This week we took a special detour here at Social Ink as we celebrated moving into our new offices with a trip down memory lane into the early days of our web development shop. We recalled our early email lists, our cold calls, and above all, our recourse to the haunted and vaunted, the infamous and inchoate Craigslist “computer gigs” board. The board is broadly divided into two parts: the pay and no-pay sections, the latter a littered zone of bad ideas, broken dreams and every web developer’s nightmare: spec work.
What’s spec work, and why is it a corrosive force in our field?













